Books

What Makes Bend Special

Discovering Your Place in the Pacific Northwest’s Most Dynamic Community

What Makes Bend Special is the story of a vibrant and growing community; a community that can’t stop being vibrant and can’t stop growing. It’s not who Bend’s citizens are that make the difference, it’s what those citizens do. This book is their story

In this book you’ll learn:

  • The three prime ingredients of Bend’s success.
  • Why Bend is a city of innovation.
  • Why Bend can’t stop growing.
  • What is Bend’s culture and why it needs to be protected

Author:

Jim Schell writes about what he has lived. Following graduation from the University of Colorado, his subsequent 55 years of work/fun has resulted in four successful careers—the first as an entrepreneur, followed by writer, nonprofit creator-and-fixer, and, today, a hybrid of the first three which he calls his Giveback Career.

Why Retirement Sucks, for Some of Us Anyway, and What to do About It

A Handbook for what to do After Your Day Job Goes Away

A significant number of Americans choose not to retire. That number is rising rapidly as our lifespans increase and our savings can’t keep pace. There are plenty of options available for those who elect to continue to work, some of which need to be invented, some of which already exist. The keys to finding both options can be found in this handbook.

In Why Retirement Sucks, for Some of Us Anyway, and What to do About It, you’ll learn:

  • Why a traditional “retirement” does not work for some people (could you be one of them?)
  • Why retiring at age 55 or 60 doesn’t work anymore – for many of us and for our nation.
  • Why today’s four stages of life have replaced yesterday’s three stages.
  • How to determine which of the many “encore career” choices can best work for you.

Author:

Jim Schell writes about what he has lived. Following graduation from the University of Colorado, his subsequent 55 years of work/fun has resulted in four successful careers—the first as an entrepreneur, followed by writer, nonprofit creator-and-fixer, and, today, a hybrid of the first three which he calls his Giveback Career.

How to Make Your Community’s Economy Sizzle

A Handbook for Reshaping Your Entrepreneurial Ecosystem and Creating Jobs in the Process 

The purpose of this book is to help you reshape your community’s entrepreneurial ecosystem, with the intended result of creating an environment for your community’s entrepreneurs to succeed. And what is the ultimate goal of creating successful entrepreneurs? Job creation!

In How to Make Your Community’s Economy Sizzle, you’ll learn:

  • How to take an inventory of your community’s current entrepreneurial ecosystem
    and then reshape it.
  • How to find the right champion to lead the reshaping process.
  • How to create a steering committee of key community
    business leaders.
  • The six key elements of every successful ecosystem.

AUTHOR:
Jim Schell writes about what he has lived. He’s enjoyed four successful careers—the first as an entrepreneur, followed by writer, social entrepreneur, and, today, a hybrid of the first three. Jim is a poster child for the term “grizzled veteran” and his favorite thing to do is to help entrepreneurs succeed.

How to Recharge Your Nonprofit’s Board of Directors

A New and Exciting Way to Restructure and Re-Energize Your Nonprofit

Most nonprofit boards of directors struggle with two monster challenges: accountability and execution. And that’s on a good day. But how do you motivate an all-volunteer board that lacks commitment or the skills to get things done? How do you deal with a board that has been stymied by disagreements or in-fighting?

There’s another way. Imagine a nonprofit board of directors in which hand-picked teams of people—initially conscripted because of their skill set (as opposed to their financial wherewithal or their love of the mission)—are granted the latitude to determine and execute innovative decisions without having to get consensus from the rest of the board.

In the Entrepreneurial Team Model presented in this book, board chairs no longer have to spend valuable time pleading, cajoling, or following-up in order to get things done. Instead, the culture of accountability and execution that permeates these boards will be driven by the team members themselves. What’s more, the board experience will also turn out to be fun as the achievements pile up!

In How to Recharge Your Nonprofit’s Board of Directors, you’ll learn:

  • How to determine if you have a dysfunctional board of directors.
  • How to create nonprofit boards that make the most of their opportunity to have a meaningful impact on their communities.
  • Why and how the Entrepreneurial Team Model works.
  • How to assemble—or restructure—a nonprofit board of directors, helping to ensure the financial health of your nonprofit organization and its mission.
  • How to make board meetings work, as well as the role of the board chair in this new structure.
  • How to measure a board of director’s effectiveness.

The board of directors is unquestionably the most important piece of the nonprofit puzzle. It can make or break an organization. How to Recharge Your Nonprofit’s Board of Directors show you how to elevate the output of your organization by upgrading the horsepower of your volunteer board of directors.

Author:

Jim Schell writes about what he has lived. Following graduation from the University of Colorado, his subsequent 55 years of work/fun has resulted in four successful careers—the first as an entrepreneur, followed by writer, nonprofit creator-and-fixer, and, today, a hybrid of the first three which he calls his “Giveback Career.”

Social Media Strategy for Businesses

Learn how to build brand awareness, increase sales and create a community of brand loyalists online

Social media marketing for today’s business owners and managers can be daunting. Where do you start? How do you measure success?

In Social Media Strategy for Businesses, you’ll learn:

  • Why your business needs social media marketing.
  • How to build your brand’s marketing presence within the social media world.
  • What steps you need to take to see an ROI from your social media marketing efforts.
  • How the various social media outlets work.
  • Which social networks are best for your particular business and why.
  • How to put the whole social media marketing puzzle together for your business.
  • How to execute your plan and measure the results.

Author:

Elisabeth (Lis) Thomas is the head woman in charge of Lis Thomas Content, a digital marketing boutique in beautiful Bend, Oregon. Her 12+ years of advertising, branding and overall marketing experience—working with companies such as Bank of the Cascades, Allergan Pharmaceuticals, Overleaf Lodge & Spa and Cairn—have inspired her to work with businesses of all shapes and sizes to create kick-butt digital content strategies, increase online brand awareness, and make you look good on the Internet.

 

A Handbook on How to Use Your Financial Statements to Manage Your Business

Understanding Your Financials: The Number One Determinant of Small Business 

When entrepreneurs and small business owners have problems, they grit their teeth, hitch up their pants, and work harder, when they should be working smarter. Knowing how to understand and apply the numbers on your financial statements is the first step to working smarter.

In A Handbook on How to Use Your Financial Statements to Manage Your Business you’ll learn:

  • What your financial statements can tell you about how to successfully manage your business.
  • How to understand your balance sheet—the most telltale financial statement of all.
  • How to use your profit-and-loss statement to determine your business’s direction.
  • How to understand and forecast cash flow while avoiding the three giant suckers of cash.

Author:

Jim Schell writes about what he has lived. Following graduation from the University of Colorado, his subsequent 55 years of work/fun has resulted in four successful careers—the first as an entrepreneur, followed by writer, nonprofit creator-and-fixer, and, today, a hybrid of the first three which he calls his Giveback Career.

So You Want to be An Entrepreneur? Wait! Read This Book First

A Handbook to Help You Determine If This Risky, But Rewarding, Career is For you

This book is written for those of you who are considering an entrepreneurial career but have not made up your mind. If you’re going to risk your life’s savings by starting your own business, you need to know what you’re up against and whether or not you have the skills to succeed.

In So You Want to be An Entrepreneur? Wait! Read This Book First, you’ll learn:

  • Why people choose to become entrepreneurs.
  • The difference between a small business owner and an entrepreneur.
  • The number one common characteristic of successful entrepreneurs.
  • Whether entrepreneurs are born or made.

Author:

Jim Schell writes about what he has lived. Following graduation from the University of Colorado, his subsequent 55 years of work/fun has resulted in four successful careers—the first as an entrepreneur, followed by writer, nonprofit creator-and-fixer, and, today, a hybrid of the first three which he calls his Giveback Career.

Peer to Peer Groups

Learning from Those You Trust

A peer-to-peer group made up of people with similar interests can be the premier learning tool of them all if structured correctly. And who better to learn from than group members who have already learned life’s lessons the hard way?

In Peer-to-Peer Groups: Learning from Those You Trust you’ll learn:

  • How to create and facilitate a collaborative and caring team of peers.
  • The long list of benefits that peer-to-peer teams provide to their participants.
  • The three core values that every peer-to-peer team must have.
  • How to vet and recognize the members that will best fit your team.
  • The keys to becoming a crackerjack facilitator of all meetings, peer-to-peer and otherwise.
  • The many tricks required to make a team meeting click.
  • Developing an agenda that works for everyone.
  • The difference peer-to-peer teams can make in your community.

Author:

Jim Schell writes about what he has lived. Following graduation from the University of Colorado, his subsequent 55 years of work/fun has resulted in four successful careers—the first as an entrepreneur, followed by writer, nonprofit creator-and-fixer, and, today, a hybrid of the first three which he calls his Giveback Career.

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